Hotel Principe di Villafranca and Liviana Conti present a partnership dedicated to our guests: a meeting between the elegance of Palermitan hospitality and one of the most refined expressions of contemporary Made in Italy.
Founded in Santarcangelo di Romagna, Liviana Conti has represented an authentic vision of Italian fashion for over forty years, built on quality materials, formal research, and attention to detail. It is a world where signature knitwear meets a broader textile culture, made of fine yarns and noble fabrics such as cashmere, virgin wool, silk, linen, and taffeta, interpreted through sophisticated craftsmanship and a contemporary sensibility.
The result is an elegant, timeless wardrobe designed for those who recognize the value of Italian manufacturing and choose a discreet form of luxury: garments that tell a story of savoir-faire, research, and authenticity.
In Palermo, the brand lives in its single-brand boutique on Via della Libertà, in the heart of the city’s fashion district. It is an essential, refined space, marked by neutral tones, warm light, and an intimate atmosphere, designed to showcase the collections and guide guests through fabrics, volumes, and details.
Guests of Hotel Principe di Villafranca will have access to dedicated benefits and conditions at the boutique. By appointment, guests can also enjoy an exclusive Private Shopping Experience, with a dedicated personal stylist, a reserved fitting room, and personalized service. For those seeking an even more exclusive experience, an ultra-premium service is available, featuring a bespoke selection of garments and a private fitting directly at the hotel.
An opportunity to take home, along with memories of Palermo, an authentic expression of Italian elegance: a meeting of culture, hospitality, and Made in Italy.
